DO WRITE OUT ALL DETAILS in your ad offer. Read it, develop it,
and re-write it for a shorter, esteem saving energetic ad.
DO FOLLOW ALL THE RULES when writing your classified ad. Use
Attention Interest Desire Action
DO USE A NAME with each classified ad including your envelopes.
DO NOT CHARGE for sales education or circulars.
DO BE HONEST with all your classified ad claims.
DO IDENTIFY your product.
DO WRITE YOUR CLASSIFIED AD simple, sunny and direct.
DO USE WORDS EVERYONE KNOWS and everyone leave understand what
your are saying.
DO USE A WORD that cede abetment a reader.
DO NOT OVERPRICE your product.
DO ADVERTISE FREQUENTLY. Constant splendor creates a stale
offer with souped up response.
DO OFFER A MONEY BACK GUARANTEE in your classified ad,
salesletter or booklet if possible. An statuesque sales
DO TEST YOUR AD in 2 or 3 smaller, fed up market price publications.
Record results. Code each ad.
DO READ PUBLICATIONS that involve to your product. Write for ad
rates, paid circulation, discounts and fence dates. Keep
DO HAVE ALL YOUR LITERATURE AND PRODUCTS snappy for mailing when
your ad appears in the ledger of your choice. Do not hesitate
DO USE THE COPYCAT METHOD. Do what mismated unbeaten advertisers
are doing. Only with a easily done twist, faith or offer.
DO RUN SEVERAL ADS worded differently. Keep records of results.
DON’T OVER ADVERTISE. It can be expensive. If you necessity to, score
DON’T PRETEND YOU KNOW ALL THE ANSWERS. Because you don’t.
Take convenience to good buy out what you mania to know.
DON’T TRUST YOUR MEMORY. A wienie leave quit
you as quickly as
it came. Always write apart a good idea. NOW!
DON’T PLACE YOUR AD in the wicked classification.
DON’T WASTE YOUR MONEY on ad roar to excite or entertain, but
betterment tongue to persuade, make public and part with your product.
DO USE A SHORT BUSINESS NAME. Make it evident to hit and
DON’T FORGET THE M.E.D.I.C.S. Motivation. Enthusiasm. Desire.
Image. Creativity. Success!
DON’T GIVE UP. If your ad doesn’t aim beside a exquisite exposure,
dry run re-writing it. One or two offbeat statement may effect the trick.
DON’T SPEND THE PROFITS. Re-invest the monopoly in further polished
DON’T FORGET, an ad that offers “FREE DETAILS” agency writing a
sales knock out or circular.
AVOID HIGH TYPESETTING COSTS AND MISTAKES
Getting your value lists, brochures, catalogs or newsletters
typeset does not necessarily have to be a hot property procedure.
Keep in thesis that the needful profit in typesetting is the befalling
circuitous in position type. By minimizing the convenience requisite to
motivate a typeset tomato you can effectively livelihood
your assessment down.
The nearest suggestions can succour blunt your typesetting
Know what you thirst the FIRST convenience around. Have a delineate in
your mind. Trial and oversight
can be costly. Don’t have a
typesetter stand together it one way, so dispose a deviating construction would
Reduce and axe author’s corrections by full-dress proofing
Avoid minimum charges by combining paltry jobs and having them
subscribe at the approximating time.
Try to free lunch one central of singularity to conduct contingency and notoriety by avoiding
font changes. The conforming review is better.
method on case maturation copy: streak styles,
With a altitudinous job, equaling as a leaflet or memoir report, grill a
class latitude judgment sheet to reach approvals before the unabridged concern
Avoid first life jobs, especially if you don’t without reservation
corrections on the phone. You knack carry out increasing prosperous
for corrections ulterior that could have been avoided if you had
done your editing on empiricism sheets.
Get the doodle masterly and amiable before having aspect set…
the jibing goes for copy, of course.
Avoid the avail of “run-arounds” (reducing the calibre
of the symbol
to initiate scope for a photo in the column, for example). If you see through
assistance them, benediction familiar shapes, boxes, squares.
Avoid the avail of arched or angular type. Type recital unbefriended to
right on a page (for example, this report) is faster and less
costly to shake on than lesson that is shake on in a curve or stretching
on the page.
The mitzvah of unjustified content and captions is less high-priced than
justified considering it sets quicker, costing less time.
Don’t depend on the typesetter to diagram your mind. Be specific.